Hard question, “What is SEO?”. As with pretty much all internet-related terms, principles and concepts, that of “SEO” does not have an unique definition and it is a blurry idea in many people’s mind.
Still, what is SEO? Considering that there is no supreme, totally understandable meaning for “SEO”, the only way to go is to take a look at numerous meanings and attempt to combine them in order to have the best perspective.
Wikipedia: “Search engine optimization (SEO) is a set of methodologies aimed at improving the exposure of a website in online search engine listings. The term likewise describes an industry of consultants that carry out optimization tasks on behalf of customer websites.”
Fakezilla: “The changes that are made to the content and code of a web site in order to increase its rankings in the results pages of online search engine and directory sites. These changes might involve rewording body copy, changing Title or Meta tags, removal of Frames or Flash content, and the looking for of inbound links.”
The Web Search Workshop: “The term utilized to describe the marketing method of preparing a site to improve its opportunities of being ranked in the top outcomes of an online search engine once a relevant search is carried out. A variety of factors are very important when enhancing a site, consisting of the material and structure of the site’s copy and page layout, the HTML meta-tags and the submission procedure.”
There are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (really standards offered by search engines). Black hat SEOs are those that press the limit of SEOs and employ some doubtful or forbidden strategies (according to the guidelines).
Site NOVA: “acronym for search engine optimization. This is the process of making a website ‘search-engine-friendly. Seo is primarily utilized to increase rankings in SERPs, and efficient SEO can increase the potential of your site and generate more traffic.”
Thousands more definitions are readily available, practically as lots of “SEO expert’s” you will discover online (” The Guru Problem” is actually the title of another post to be released quickly).
As you can see, no meaning is like another, however they all tend to converge to a specific common understanding.
There are many methods and tools used to achieve SEO objectives, and they must NOT be included within a definition.
Since it is not fix to define an idea through its tools, here is a definition I have developed after long considerations. The suggestion is to define SEO as follows:
SEO = abbreviation for “Search Engine Optimization”, the procedure of enhancing and tuning a web site and gaining online awareness for it, in order to provide targeted visitors and make sure high conversion rates.
When done properly, SEO activities need to:
– make search engines crawl the website;
– make online search engine index the website;
– guarantee a high ranking among SERPs (Search Engine Results Pages) for offered keywords;
– accomplish a high page rank;
– drive targeted traffic;
– attain high conversion rates among the site’s visitors.
Given that nothing is conclusive and ultimate in the world of SEO, I ‘d like to get your feedback and comments: TeaWithEdge.com is a method to call me and speak up about your Marketing issues.
There are likewise two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the guideline (in fact standards supplied by search engines). Black hat SEOs are those that push the limit of SEOs and use some questionable or restricted strategies (according to the standards). These black hat SEO strategies are likewise commonly understood as spam.”
Browse engine optimization is mostly used to increase rankings in SERPs, and reliable SEO can increase the potential of your site and bring in more traffic.” 검색 엔진 최적화
